Mike WiLL Made It
There’s a history of soul/funk/etc being both innovative and really shiny – listen to the crystal clear quality of Marvin Gaye’s 1971 “What’s going on” to hear what I mean. Lovers of authentic and raw soul music can usually accept this up untill the mid seventies, when the advent of new recording techniques crossed paths with the popularity of bands like Earth, Wind & Fire. They’re missing out.
Atlanta producer Mike WiLL Made It (his spelling) hasn’t been around for long, but stands in the above tradition as far as I’m concerned. His take on R&B isn’t just innovative – it sounds like he’s polishing his beats beyond the point of maximum shine. At the top of the post you’ll find “Truth gonna hurt you” from Future’s “Pluto”, and “773 love” by Jeremih. The beats take centre stage here: Future’s is a mournful ballad built on sub-bass and dressed with snatches of a wailing guitar, while Jeremih rides something best described as stadium-sized trance taken for a downtempo joyride. Great stuff.